Web & Data Analytics

Web & Data Analytics

Consulting services for the implementation of advanced tracking

Smart tracking
done ethically

Tracking means being curious to understand, learn, and improve from the use of digital products and services. Every user action is a signal that must be correctly interpreted.

The PrivacyRise method enables the tracking of targeted marketing and sales actions aimed at generating new business opportunities.

We support companies from strategy to the implementation of tracking, all the way to data visualization and the delivery of automated reports.

We turn user signals into clear insights and practical strategies that drive real business growth while maintaining full privacy compliance.

Tracking & Compliance Audit

We take a snapshot of the current state of tracking and ensure it is carried out in full compliance with privacy, GDPR and Data Regulations.
Verify your tracking compliance

Information Architecture

We design a strategic tracking plan tailored to the marketing channels analysed and aimed at achieving business objectives.
Design a smart tracking plan

Datalayer Standardization

We define the taxonomy of tracking to collect marketing and sales events across all of the organization’s digital platforms.
Define a clear tracking taxonomy

Web and Mobile App Tracking

We technically implement the data layer (also server-side) and tracking systems within digital resources such as websites and mobile applications.
Implement accurate tracking systems

Performance Tracking Analysis

We help companies interpret performance data generated from the use of websites and mobile applications.
Turn metrics into insights

Multichannel Reporting

We use advanced tools for data visualization and real-time updates from both online and offline digital channels.
Visualize data in real time

Marketing Automation & CDP

We create personalized experiences, track user journeys, learn from user behavior, and provide actionable insights.
Personalize journeys and actions

UTM Trackly Link Shortener

A simple tool to create, shorten, and convert a tracked UTM link with the required parameters into a QR code in just seconds.
Create and track your links in seconds
Ready to turn curiosity into strategy?

From tracking implementation to data visualization, we help you understand user behavior and convert insights into measurable business opportunities.

Ready to move forward?

Let’s connect

Tell us what you have in mind.
We’ll make it happen, side by side.
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